GEMINI AT WORK: LeveraginG AI for Next-Generation Efficiency

A Rollout that Empowers People

A structured training strategy is at the heart of this rollout, ensuring employees feel supported and perceive the technology as a valuable asset in their daily work. Technology succeeds when people embrace it. Tailored training programs offer hands-on guidance and encourage employees to experiment and engage deeply with Gen AI.

Google Gemini gives our team more freedom for strategic initiatives and innovation. I am convinced that Google Gemini will revolutionize how we work – not just in IT. With Zoi as our experienced partner, we have not only implemented this AI tool but also successfully established it.

The Gemini rollouts have been accompanied by a rollout campaign.

Change Management: A Human-Centered Approach

Kärcher understands that technological transformation is not just a technical challenge but a human one. From day one, the company involved its management board in planning and ensured that all employees were part of the journey.

In close collaboration with Zoi, tailored use cases were developed for key departments such as management, marketing, and C-level executives to seamlessly integrate Gemini into daily workflows. At the same time, extensive training programs were launched – not only to equip employees with the skills to use the new tools but also to enhance long-term awareness of the potential of generative AI.

A different kind of side dish: Kärcher employees were introduced to the art of prompting.

From 0 to 134,087 Prompts: Gemini in Action

Around 65% of employees are already actively using the new Gemini solutions – and adoption is rising. Thousands of participants in internal workshops, over 2,000 hours of training and more than 134,000 prompts created show how successful change management is.



Gemini is elevating Kärcher not just technologically but also culturally. By streamlining routine tasks, enhancing data analysis, and offering targeted training, employees can focus more on strategic and creative initiatives.

GEMINI KEY BENEFITS FOR ENTERPRISES

A key component of the rollout was the appointment of Gemini Ambassadors and Gemini Early Adopters – role models who actively supported their colleagues in adopting the technology. These role models, including the Kärcher Executive Board, have played a decisive role in creating acceptance and enthusiasm for the new tools.

Additionally, regular virtual “Gemini Catch-Up Calls” provide employees with practical insights and inspiration for using Gemini in their daily work.



Another success factor: structured implementation. Employees receive a license for Gemini only after completing a mandatory foundational training. This approach ensures that Gemini is used effectively while simultaneously enhancing AI literacy – an important aspect within the framework of the EU AI Act and a driver of future innovation.

Cloud as the Foundation: Driving Progress with Innovation

For decades, Kärcher has stood for innovation, quality, and efficiency. As a global leader in cleaning technology, the company has long understood that technological transformation is the key to long-term success. Having been embedded in the Google Workspace ecosystem for years, Kärcher is now taking the next step by harnessing the integrated power of Gemini. Under the motto "AI for everyone," Kärcher is making significant investments in the future of New Work – and in its people.

More than a decade ago, Kärcher made the strategic decision to fully migrate to the cloud, positioning itself as an industry pioneer. The global rollout of Google Workspace in 2020 laid the groundwork for seamless collaboration and data accessibility. This foundation, combined with a strong partnership with Zoi, has perfectly prepared Kärcher to achieve another major technological milestone with Gemini.



The pilot for Google Gemini launched in mid-September 2024, starting in English-speaking regions with a focus on the United States. The global rollout followed in October 2024 and is expected to be completed by March 2025. Today, 13,000 Everyday AI users work at Kärcher.

The change process encouraged employees to explore Gemini and discover its advantages.

CONCLUSION

By integrating Google Gemini, Kärcher is taking digital work to the next level. Efficiency, productivity, and innovation are being redefined through the latest AI technologies. What makes the implementation of Gemini unique is the seamless fusion of technology and people. Thanks to the strategic partnership with Zoi, this is more than just a rollout – it’s a culture of transformation that secures long-term success and innovation.

Putting People at the Center

Technology alone does not drive success – it’s the people who use it. That’s why Kärcher prioritizes continuous communication and ongoing training, such as “Prompt Like A Pro” by Prof. Jan Kirenz, Stuttgart Media University, to keep employees informed and engaged.



Through a phased rollout and a well-structured training strategy, Zoi ensures a smooth transition. The change management team follows an empowerment-driven approach: rather than imposing rigid rules, employees are encouraged to explore the new tools independently and discover their advantages.

About Kärcher

At Kärcher, a 17,000-strong team in 85 countries and 170 companies work together to make the world a little cleaner. As the market leader in cleaning technology, Kärcher offers global cleaning and care solutions and achieved a turnover of 3.446 billion euros in 2024.