die projektscheune
INDUSTRY
Media & Entertainment
CLOUD PROVIDER
Amazon Web Services
At sporting events, such as the German Cycling Championships, it is always a challenge for TV broadcasters to provide viewers with the best possible overview of the current racing action. As the TV stations usually only show the viewer one camera angle, they try to obtain and present further information that makes the course of the race comprehensible. Zoi worked with die projektscheune to generate additional information using IoT and AWS cloud technology.
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REAL-TIME CONTESTANT TRACKING
This allows valuable information such as the distance between riders or the distance to the finish line to be determined
RACE DAY DATA & ANALYTICS
In addition to the spectators, IoT data and analyses of the race day are a valuable source of information for reporters.
INCOMING RIDER NOTIFICATION
The tracking data can be used to announce riders arrival in the fan zones and to moderate the course of the race.
die projektscheune was responsible for the TV broadcast of the 2024 German Cycling Championships in Bar Dürrheim, Baden-Württemberg. With more than 150 riders reaching an average speed of over 40 km/h, it is a challenge to effectively capture the race action and excitement for viewers at home and in the fan zone.
It is important for every broadcaster to present the events of a race in an entertaining and captivating way. Providing additional information to viewers - such as the distance to the finish line, the relative position of the racers and notification of incoming racers to viewers in the fan zone - are several ways to enhance the experience for all.
Zoi was asked to develop a solution to capture live race data and make this live data available to die projektscheune.
An IoT solution was the obvious choice in this case, as it facilitates communication and connection between physical objects - such as cyclists - and a digital platform that can process the data.
The project was a perfect use case for the AWS Cloud and a great example of how the cloud can accelerate time to market and innovation. For example, instead of having to rely on local server infrastructure, a functioning IT environment in the cloud capable of processing huge amounts of data can be created within minutes.
Data points from the race were taken into account, in particular:
The setup of the IoT system happened in three main steps. First, sensors were placed on the bicycles of the riders to track them as they progressed. Second, tracking hardware was installed on the camera motorbikes that would film the race. Lastly, a communication gateway based on LoRaWAN technology was installed on two escort vehicles. Information from the sensors (bicycles + motorcycles) was sent to the escort cars which then relayed the data to the AWS Cloud.
die projektscheune is a management consultancy based in Stuttgart. It offers holistic solutions from brainstorming to implementation and has a special focus on sports projects.
If you would like to read more about the German Cycling Championships 2024, click here.
In the AWS Cloud, the data was processed by the backend and transferred to a web-based frontend that can be used by the TV station for the race.
The system was used in the elite men's race, in which the best cyclists in Germany compete at the highest level. There are plans to improve the system for next year's competition in order to gather even more data that can be used for reporting.
These AWS services were leveraged by the solution.
The general setup of the tracking solution.
CAROUSEL FILTER SETUP
Here are a few examples of how we have successfully supported our enterprise customers.
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Because you could change direction much faster than you think.